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I will be happy to share with you some of my stories, experience in Permanent Makeup World, 

my point of view on particular services and procedures, discuss your comments and unswer your questions. 

WELCOME to my BLOG Page! 


Love... What love is?

This one simple question can mean so many different things for different people. Since Valentine's Day is in February, I wanted to dig deeper into the topic of love!

So, what does love mean to you? Is it only a feeling that you feel another person, like a significant one? Yes, absolutely yes!

Read More... 

Eyebrow Trends From The 2020 Grammys

Let’s talk about brows at the 2020 Grammy Awards! These red-carpet events set the trends for

the entire year. Many people are glued to their tv to see who showed up with who, asses the

dresses, hear the performances and ultimately see the celebrities they love!

Why do I watch the Grammy Awards? To see the eyebrow trends! Let’s get right into it! Read More...

What To Expect When You Come To Get

Your Eyebrows Done

If you are curious what happens during your permanent makeup appointment, this is for you!...Read more...

The 5 Most Common Mistakes Women/Men Make When Doing Their Eyebrows

We all know that the shape of your eyebrows are an integral part of your face. If you shape your eyebrows in an unflattering way, it can make you look sad, surprised, grumpy and in most cases, older! In this blog post we will dig into the 5 common mistakes women/men make when shaping their eyebrows.  Read more....

Just Saying Hello

Welcome to my blog! My name is Irina Falevich and I am an AAA Board Certified Permanent Cosmetic Tattoo Artist in New York City. Living in Europe I was always aware of beauty trends and enhancements. In fact, the most popular beauty trends... (click on the picture to read more)

When It All Started

My story started at age of fifteen years old, when I was in the High School. I was a tomboy and not familiar or interested in beauty or cosmetics. I remember looking in the mirror and realizing that had no idea how to shape my eyebrows...(click on the picture to read more)

Unwashable Lipstick 

I had to be very creative to smuggle out my lipstick and mascara on the way to school...(click on the picture to read more)


Microblading Vs. Powder Brows 

If you are looking for a longer-term eyebrows... (click on the picture to read more)

Benefits of Permanent Makeup

One client has shared that she loves waking up next to her husband and hearing him express how beautiful she looks in the morning... (click on the picture to read more)

Permanent Makeup is More Than Microblading

Microblading has made Permanent Makeup so popular that both terms are now synonymous with each other- but... (click on the picture to read more)

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